Infosys Aster
Categories
Campaign Design, Brand Experience
Client
Infosys
Project
A campaign created to promote Infosys’ new services for CMOs by transforming traditional case studies into an engaging, interactive, and entertainment-inspired brand experience.
Services
Branding Art & Design Direction Motion
Year
2024
Developed a strong creative concept inspired by Netflix’s interface, transforming complex case studies into visually rich “movie-style” narratives. Designed a cohesive visual system including layouts, typography, color schemes, and storytelling elements to ensure consistency across all touchpoints.
Designed and executed a large-scale interactive touchscreen experience for a CMO conference, enabling users to explore content independently. Focused on intuitive navigation, smooth animations, and motion-led transitions to enhance engagement and create an immersive digital experience.
Extended the campaign across the physical brand environment, including stall design, branded goody bags, and supporting collateral. Adapted the core concept for long-term and multi-platform use, ensuring scalability for future events, internal presentations, and global marketing initiatives.
